After reading Matt Cutts‘s recent update on this August post at Google Webmaster Central about a project codenamed Caffeine, it is evident that Google insists in perfectioning the search engine algorrithms by adapting them to the present state of the web and this time is more than just a small tweak. In a scenario where the common information streamline has changed from a peaceful water spring into a violent torrent, traditional search methods rapidly get to be obsolete and obstrusive. If you are one of those concerned about your SEO, you must have noticed the constant fluctuations in your SERPs due to the influence of social networks like Facebook or Twitter just to mention some. The clot in search results is thicker than ever up to the point that you can’t tell good content from bad efficiently. So there came real time search options like Updates. But now things promise to get even better. Google has decided to face 2010 with full power by adapting their best weapon in a way that it turns faster and deadlier, now more multimedia aware and generic search-friendly maybe with an eye on Bing and/or Rupert Murdoch and building the perfect nest for the ads goose to lay more golden eggs of course. Expectations have grown to test the new possibilities the implementation of this under-the-hood system will bring since Matt confirmed that after the holidays Caffeine will be available in all Google data centers. SEO companies are worried for obvious reasons as traditional ways to get clients or themselves to front page Google results may soon change. Of course, this is just a theory, but previous experience advice to be on alert. The principle of having good content in a spider friendly and clean neighborhood context will prevail I assume although it would be interesting to see how we can influence results via social networks. It is not a crazy thing to say that those who continuously post relevant content and update faster and most important, with a higher social recognition within trendy social networks will stay on top perhaps by introducing social search experiment features that are now in Google Experimental labs for example. Whatever it is 2010 brings I think it will be for the better and once again thanks guess who. If I were in MS’ shoes I’d start spying on this secret experiment codenamed Caffeine to be unveiled next January before it’s too late.
Carlos Lorenzo's Blog on Social Media
How to blog your way in the social web. Social media-oriented articles, tips and reviews.
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